| FOR IMMEDIATE RELEASE: October 1, 2007
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ABC National
Television Sales and ProLink Solutions Enter into Exclusive National
Advertising Sales Representation Agreement
ProLink Gains Access to ABC’s NTVS Sales
Force which will Offer Advertisers Compelling Demographics with Access to Over
12 Million Golfers
Chandler, AZ / New York, NY –ProLink Solutions, a wholly owned subsidiary of
ProLink Holdings, the world's leading provider of Global Positioning Satellite
("GPS") golf course management systems and on-course advertising, and
ABC New Media Sales, a unit of ABC National Television Sales, announced today
that they have entered into an exclusive national advertising sales representation
agreement.
Under the agreement,
ProLink will have access to the ABC National Television Sales (NTVS) team which
will sell national advertising on The ProLink Network, ProLink’s proprietary
Global Positioning Satellite (GPS)-based system, which reaches more than 12
million golfers at 400 golf courses. The agreement, effective immediately, was
announced today by Lawrence D. Bain, President of ProLink Solutions, and John
Watkins, President of ABC National Television Sales.
The ProLink Network provides golfers with state-of-the-art detailed
graphics of the golf holes -- depicting yardage to hazards and holes, statistics,
streaming sports scores, individual scoring, and other information designed to
enrich the golfing experience. ABC New Media Sales is now responsible for selling
full-screen, quarter-screen and other advertising opportunities which will be available
on 35,000 monitors installed on golf carts in use at 400 U.S. courses.
The representation agreement also provides ProLink with access to the
comprehensive national and local sales strategies, and the extensive client and
agency relationships, available from ABC New Media Sales and ABC National
Television Sales. In addition, ProLink benefits from the ABC rep firm’s wide
range of research, marketing and promotional tools.
“ProLink’s real-time content creates a compelling environment for a captive
audience of golfers with the high-end demographics frequently sought by
advertisers,” said ProLink’s Mr. Bain. “We look forward to working with ABC New
Media Sales to bring even greater value to our advertising clients as The
ProLink Network continues to extend its reach.”
ABC National Television Sales’ Mr. Watkins added: “ProLink offers advertisers
and their agencies a dynamic out-of-home platform reaching affluent golfers who
demonstrate extremely high recall of the advertisements placed on its GPS-based
service.”
Through its constantly refreshed content on 10.4-inch golf cart screens,
ProLink presents different advertising messages at each hole, offering a
clutter-free environment that promotes high recall. Advertising messages are
inserted in an unobtrusive way in various sizes and formats depending upon the
on-screen content being viewed by individual golfers.
“This agreement represents a major milestone for ProLink as ABC New Media Sales
expands our category leadership and introduces the ProLink network to broader
segments of the advertising community,” said Andy
Batkin, CEO of ProLink’s advertising division ProLink Media.
Dave Daniels, Vice President and National Sales Manager, ABC New Media Sales,
commented: “The ProLink Network has demonstrated an innovative and effective
way to target and reach a highly attentive audience of golfers with significant
buying power.”
About ProLink
ProLink Solutions (OTCBB: PLKH) is the world’s leading provider of GPS golf
course management systems and revenue-generating on-course advertising. ProLink
Solutions’ core philosophy is to be a “Trusted Partner” to its golf-course
customers. From enhancing golfers’ overall experience and improving
pace-of-play, to increasing current revenue streams and creating new profit
centers for golf courses, ProLink Solutions’ products and services have
captured markets both nationally and globally. For more information about
ProLink, visit www.goprolink.com, call 480.753.2337 or e-mail
info@goprolink.com.
About ABC National Television Sales
ABC National Television Sales unit (NTVS) has rapidly made its mark as a
leading sales representative for place-based networks and in professional
sports. Clients range from Meijers supermarkets and Gas Station TV to two dozen
professional sports teams. ABC Times Square Studio's SuperSign is also repped
by NTVS.
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